Variable OTA
For properties that need flexible OTA coverage and targeted takedowns.
- Coverage: flexible OTAs (min 3)
- Takedowns: based on selected OTAs
- OTA monitoring
- AI Watcher 24/7
- Dedicated support
- Minimum term: 12 months
Take control of your hotel distribution.
Flexible plans designed to protect your brand and revenue across every OTA. Choose by portfolio size or talk to us for a tailored quote.
Standard
The preferred choice for hotels regaining control of their distribution.
- Coverage: up to 15 OTAs
- 15 takedowns included per year
- Extra takedowns available
- Brand misuse detection
- Rate & content compliance
- Multi-property management
- One-off setup fee applies
- Minimum term: 12 months
Volume
Built for brands that require maximum protection and full distribution control.
- Coverage: unlimited OTAs
- Unlimited takedowns per year
- Advanced reporting
- Custom workflows
- Enterprise-level coverage
- Multi-brand portfolio management
- One-off setup fee applies
- Minimum term: 12 months
Not sure which plan is right for you?
Fewer than 100 rooms
You may not need full OTA coverage from day one. Start where it hurts — the most common rogue listings on the biggest OTAs. Variable is a great entry point.
Recommended: Variable
101 – 1,000 rooms
Distribution is more complex; consistent monitoring matters. Standard is the most-used plan among hotel groups in this range.
Recommended: Standard
1,000+ rooms or multi-brand
Full coverage and scalability are essential. Volume delivers high-volume monitoring and unlimited takedowns to protect brand value at scale.
Recommended: Volume
Independent vs hotel groups
- • Independents typically start on Variable and scale as needed.
- • Groups and chains benefit from Standard or Volume for consistent multi-property protection.
Plan comparison
Side-by-side feature matrix.
| Feature | Variable | Standard | Volume |
|---|---|---|---|
| OTA monitoring | Yes | Yes | Yes |
| AI Watcher 24/7 | Yes | Yes | Yes |
| Dedicated support | Yes | Yes | Yes |
| OTA coverage scale | Min 3 OTAs | Up to 15 | Up to 50+ |
| Annual takedowns included | Per OTA selected | 15 per year | Unlimited |
| Enterprise-level coverage | — | — | Yes |
FAQ
Pricing questions, answered.
What's the minimum contract term?
All Bowerbird plans run on a 12-month minimum term. This allows AI Watcher to establish a true baseline of repeat infringers and demonstrate recovered revenue over a full booking cycle.
Is there a setup fee?
Standard and Volume plans include a one-off setup fee that covers brand-asset registration, OTA mapping and Rate Chaser configuration. Variable has no setup fee.
Can I switch plans mid-term?
Yes. Hotels routinely start on Variable and upgrade to Standard or Volume once they see takedowns succeed. Down-grading is supported at renewal.
Still unsure?
Schedule a call and we'll walk you through the best option for your business.