1. What is the relationship between hotels and online travel agencies (OTA's)?

Hotels and hoteliers have been an integral part of civilisation for centuries, providing exceptional service and accommodation for their valued customers. During the internet boom of the mid 1990's, OTA's emerged to act as booking intermediaries.

Today, hotels and OTA's coexist and compete to provide efficient and secure booking services for customers. Hoteliers continually aim to increase direct bookings, satisfy their customers and protect their brand reputation. Therefore, they require full control over their intellectual property (IP), including their images, content, trademarks etc.

2. What are rogue booking websites and why are they being overlooked in the hotel industry?

Rogue booking websites are created, masked as OTA's and unlawfully use hotels IP, images and trademarks to deceive customers into booking with them. They aim to promote unrealistic promotional pricing, and then add excessive and hidden 'fees, taxes and charges', usually in the final stage of the booking process to trick customers. New versions of these websites continue to emerge daily, erode the confidence of customers and damage hotel brands.

3. Why was Bowerbird Technologies created?

Bowerbird Technologies was founded and developed in Australia by a group of highly experienced hoteliers and motivated software engineers. Our flagship product, IP Protect, uses bespoke AI technology to automatically and systemically remove your IP from rogue websites and booking engines. We help our customers to keep control of their IP, distribution channels and brand integrity through our streamlined solutions.

4. How will Bowerbird Technologies IP Protect solution help me?

Our bespoke automation engine identifies and assists in the removal of your hotel's intellectual property, such as images, text, or branding, used without permission by rogue booking websites, protecting your brand and revenue.

5. What type of content can be taken down?

We can request the removal of any copyrighted material such as professional photographs, unique text descriptions, logos, and other branding elements that belong to your hotel and are being used without consent.

6. How long does a takedown process take?

The timeline varies depending on the response time of the infringing party host and the case's complexity. Generally, it ranges from 1-3 days. In some cases, additional action may be required.

7. Does the IP Protect solution continuously monitor for future infringements?

Yes, we offer continuous monitoring services as part of your subscription package. We promptly identify and address any new instances of your hotel's intellectual property being used without permission.

8. How can I learn more?

Reach out to us using the Contact Us form and we will set up a convenient consultation to discuss your needs, explain our services and pricing, and plan to get you back in control of your IP.